The Heart of the Deal is the title of Anthony Lolli’s first book, written along with co-author Benjamin Platt (published in June 2017 from Diversion Books). In it, Anthony shares compelling stories from his rags-to-riches rise to success, as well as powerful lessons for anyone looking to become a world-class real estate broker, property investor, or business mogul of any stripe.


More than just a book, The Heart of the Deal is a brand all its own. Read excerpts, see what people are saying, and follow Anthony’s readings, book-signings, and speaking engagements as he travels the country, sharing the essential philosophy that has shaped his entire career: You have to be hungry in business, you have to have a thick skin, but you should never lose sight of one basic truth: that behind every business transaction, no matter how complex, it’s just people.