The Guru
From child soldier to US immigrant, to being shot 3 times and then surviving cancer, we follow the incredible story of the world renowned, award winning body building George Farah. We captured both sides of the story as we filmed with the most famous and decorated bodybuilders in the world from the past, present and future, Branch Warren, Kai Green, Dexter Jackson, Dennis James & more!
LA Entertainment Weekly
Taking the world by storm
We hosted an enormous event at Sunscreen Film Festival to celebrate the release of The Guru on Amazon Prime. We invited all the cast and crew to be a part of this momentous occasion.
Podcasts
Prior to the release of "The Guru Documentary," George Farah was invited to numerous podcasts, including Dennis James' "The Menace Podcast," RX Muscle, and "The Lee Labrada Show." These appearances provided Farah with the opportunity to promote the documentary while also offering listeners extra insights into his tumultuous life. Sharing firsthand accounts and candid reflections, Farah's interviews gave audiences a deeper understanding of the challenges and triumphs he faced as a bodybuilding coach. His willingness to open up about his experiences further solidified his status as a respected figure within the industry, inspiring countless aspiring bodybuilders and fitness enthusiasts along the way.
A viral moment
Muscle Insider
"The Guru Documentary" made its highly-anticipated debut in April on Amazon Prime, captivating audiences with its deep dive into the world of bodybuilding and fitness. The documentary, which sheds light on the often-overlooked role of coaches and mentors in the industry, received widespread acclaim for its insightful exploration. Muscle Insider, a leading publication in the fitness world, dedicated a full piece to the premiere, highlighting the star-studded event. A-list bodybuilding celebrities, including NDO Champ, Kai Greene, Dexter Jackson, and many others, graced the premiere, further solidifying the documentary's significance within the bodybuilding community.
The presence of such influential figures not only underscored the documentary's importance but also served as a testament to its impact on the industry. With its compelling narrative and unprecedented access to some of the biggest names in bodybuilding, "The Guru Documentary" has quickly become a must-watch for fitness enthusiasts and industry professionals alike, offering a unique and insightful perspective on the world of bodybuilding and the pivotal role of coaches and mentors within it.
The World's Top Bodybuilders
We visited the Mr. Olympia in 2021 and gathered together the best collection of the world's greatest bodybuilders that any documentary has ever seen!
26,516,442 Followers!
5,910,636 Subscribers!
Social Media Collaborations
Embarking on our journey with 'The Guru', we've harnessed the power of social media to connect with the giants of bodybuilding, creating an Instagram account that serves as a hub for collaboration with the industry's most prominent figures. As we gear up for our release, the response has been nothing short of phenomenal. In the short time since launching our campaign, our posts have resonated with tens of thousands of individuals, igniting excitement and anticipation for what lies ahead. The enthusiasm doesn't stop there; with over 1000 eager enthusiasts already on the waiting list for our premiere at the esteemed Sunscreen Festival, it's evident that 'The Guru' is poised to make a resounding impact, captivating audiences far and wide with its compelling narrative and remarkable insights into the world of bodybuilding.
24 Million Views!
The anticipation surrounding the release of 'The Guru' is already reaching remarkable heights, despite the documentary's official debut still pending. One of our recent collaborations has skyrocketed, amassing over 200,000 views on Instagram alone. This early surge of interest underscores the exceptional marketing prowess of TereZa and Anthony, the masterminds behind the project. Their adeptness at generating buzz and cultivating intrigue has set the stage for 'The Guru' to make an indelible mark upon its release, promising an experience that resonates deeply with audiences and leaves a lasting impression on the world of documentary filmmaking.